Not important to the story, but just an interesting side note is that I found this through a friends facebook update since they had shared the link with google reader -> feedheads in facebook -> facebook news feed -> me ->you.  Not important, but interesting how things travel now.

Mint.com: Why Design Matters, Too « FoundRead

1. Good design implies credibility
You only get one chance to make a first impression. When people visit your website, most won’t go through a fact-finding expedition to figure out your Series A numbers, who your investors are, and what your story is just to decide if your company can be trusted. Initial trust is a gut-feeling. The easiest way to put your company on that path is via well executed visual design that shows you put some effort, and money, into delivering a first-rate and satisfying experience to your customers. They will notice. Ignore design and you risk creating distrust of your business from day one, and driving up that bounce rate...

Shameless plug - This is one of the things I love about the Graffiti project at Telligent.  The design of the templates shipped tell a great story.