Treat existing site members better than new ones
Your ROI may be based on new member registrations, but you can’t forget about treating your existing members better. They are going to be your strongest advocates.
Done poorly… Linkedin – Requires new page loads and extra clicks for existing users.
Done well… Facebook – Login options for existing members right on home page.
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Comments
Citizen Ecodrive on on 11.05.2009 at 4:28 AM
Yes indeed our days many webmasters focus more on new member accrual instead of old member retention;
Citizen Corso on on 11.24.2009 at 2:34 PM
ROI may be based on new member registrations but user retention is important too.