Create a simple signup page to attract customers leading up to launch. I agree with Amy Hoy – “Niches don’t work – But worldviews do”. If someone that’s part of your “audience” likes one of your products they are likely to also like (or at least recommend) another. I don’t just agree with her, I have proof: On the free version of GoodDay I run house ads [...]
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Posts Tagged ‘marketing’
03/21/2011
Today Scott and I announced the foundation of a new business with KickoffLabs. Our goal is to make it simpler for people to validate, connect, and launch their ideas with customers. Although V1 hasn’t been released yet we are going to practice what we’re preaching and start building a list of potential early adopters that [...]
This is part 3 in a series of posts that examines how each role at a company owns the quality of product. Part one looked at sales and development while part 2 examined the roles of consulting and support in shipping a quality product. This part will examine how User Experience and Marketing own quality.
About 9 months ago I stopped using Windows Live Mail completely. I switched to gmail. I actually liked WLM a lot better at the time. Having been a lifetime outlook/OWA user the swanky new interface they had rolled out was comfortable and worked great. Kudos to their development team. Why did I switch? I switched [...]
